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Tag Archives: behavioral economics

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The Economics of Irrationality: Understanding Human Behavior to Increase Employee Engagement

Author: Jordan Birnbaum — As a behavioral economist working in human capital management, I’ve witnessed how the concept of employee engagement has shifted among employers, from a “nice-to-have” to a “need-to-have.” Where in the past engagement might have been considered a “soft” luxury among business managers and HR leaders, today, they recognize that engagement drives […]

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The Applied Guide: Your Organizational Culture, Brought to You by Availability, Vol. 4

Author: Jordan Birnbaum — “What’s your availability?” It’s a question that sends most of us directly to our calendars (where many will find evidence that we spend way too much of our lives in meetings). Yet the meaning of the word “availability” can differ in nuanced but important ways. In our calendars, it means there’s […]

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The Applied Guide: How Behavioral Economics Makes Everything Better, Vol. 2, Part 2

Author: Jordan Birnbaum — Set the Default to SUCCESS In Part 1 of this post we described a few foundational ideas to provide context for why the default option is so important and so effective as a tool to drive behavior. So if the terms “System 1 and System 2 thinking,” “mindless choosing,” “choice architecture” or “libertarian […]

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The Applied Guide: How Behavioral Economics Makes Everything Better, Vol. 2, Part 1

Author: Jordan Birnbaum — Set The Default To SUCCESS “Human beings are inherently lazy.” I hear or read some variation of this point way too frequently, as I have a major problem with it. (Or at least with the word choice.) “Lazy” conjures images of the couch, Netflix binging and pizza delivery. Somehow, that falls […]

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The Applied Guide: How Behavioral Economics Makes Everything Better, Vol. 1, Part 2

Author: Jordan Birnbaum — So What Exactly Is “Behavioral Economics?” And Why Exactly Should You Care?” “Irrational is the new black.” –You, after reading my last post. (Very witty of you, by the way.) Of course you were referring to that old line from the fashion industry that refers to every hot trend as “the new […]

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