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Tag Archives: behavioral economics

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What a Load of … Cognition! The Crucial Importance of Cognitive Load in Training

Author: Jordan Birnbaum — As a behavioral economist, nothing irks me more than the misconception that human beings are, generally speaking, mentally lazy. This false premise is based on the observation that people often don’t think things through, particularly when it comes to decision-making. Human beings are not inherently lazy – we’re inherently efficient. We […]

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I/O, HR and BE – 6 Letters to Account for the Fact that People Are Basically Impossible

Author: Jordan Birnbaum — Industrial / Organizational Psychology (“I/O”) is now more than a century old.  Its roots go back to around WWI, as militaries tried to determine how best to assign new recruits.  Questions about who should be in the trenches, who should be driving tanks and who should become engineers were exceedingly important. […]

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How HR can better use technology to drive talent strategies

Author: Jordan Birnbaum — Behavioral economics is a term that is increasingly entering the lexicon of the world at work. Last October, renowned behavioral economist Richard Thaler won the Nobel Memorial Prize in Economic Sciences for the research in his book “Nudge,” about how subtle policy or system shifts can influence individual decision making on […]

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The Economics of Irrationality: Understanding Human Behavior to Increase Employee Engagement

Author: Jordan Birnbaum — As a behavioral economist working in human capital management, I’ve witnessed how the concept of employee engagement has shifted among employers, from a “nice-to-have” to a “need-to-have.” Where in the past engagement might have been considered a “soft” luxury among business managers and HR leaders, today, they recognize that engagement drives […]

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The Applied Guide: Your Organizational Culture, Brought to You by Availability, Vol. 4

Author: Jordan Birnbaum — “What’s your availability?” It’s a question that sends most of us directly to our calendars (where many will find evidence that we spend way too much of our lives in meetings). Yet the meaning of the word “availability” can differ in nuanced but important ways. In our calendars, it means there’s […]

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