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What’s The Difference Between Ethics And Business Ethics?

Author: Bruce Weinstein — Dear Bruce, What’s the difference between ethics and business ethics? Jen — Dear Jen, Thank you for your question. Ethics is ethics. I once asked an eighth-grade class in Bronxville, New York, “What group of people do you think about when you hear the phrase, Do No Harm?.” “Hippies,” said one student. “Vegetarians,” […]

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The Applied Guide: How Behavioral Economics Makes Everything Better, Vol. 2, Part 2

Author: Jordan Birnbaum — Set the Default to SUCCESS In Part 1 of this post we described a few foundational ideas to provide context for why the default option is so important and so effective as a tool to drive behavior. So if the terms “System 1 and System 2 thinking,” “mindless choosing,” “choice architecture” or “libertarian […]

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The Applied Guide: How Behavioral Economics Makes Everything Better, Vol. 2, Part 1

Author: Jordan Birnbaum — Set The Default To SUCCESS “Human beings are inherently lazy.” I hear or read some variation of this point way too frequently, as I have a major problem with it. (Or at least with the word choice.) “Lazy” conjures images of the couch, Netflix binging and pizza delivery. Somehow, that falls […]

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The Applied Guide: How Behavioral Economics Makes Everything Better, Vol. 1, Part 2

Author: Jordan Birnbaum — So What Exactly Is “Behavioral Economics?” And Why Exactly Should You Care?” “Irrational is the new black.” –You, after reading my last post. (Very witty of you, by the way.) Of course you were referring to that old line from the fashion industry that refers to every hot trend as “the new […]

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The Applied Guide: How Behavioral Economics Makes Everything Better, Vol. 1, Part 1

Author: Jordan Birnbaum — So What Exactly Is “Behavioral Economics?” And Why Exactly Should We “Care?” Supply. Demand. Utility. If you ever slept through an economics class in college, you probably heard your classmates throwing these terms around as you walked back to the dorm. They’re like the first three tracks on Classical Economics Greatest […]

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